We worked with the agency Eighty One to build a VR experience for users. Users can choose a trade and then experience one minutes worth of “What it’s like to be onsite,” the sites, the sounds, the smells.
Users could also hear about the trade from a narrator and be provided with some graphics overlays communicating key information like the average duration of an apprenticeship.
We also gamified part of the experience to help identify engaged uses for direct marketing and providing a useful motivation for sharing the app to facebook.
The whole experience was built for Web and Mobile use and contains a bunch of diagnostics in the background to help BCITO more effectively target users with more information downtrack if they so desired.