flying_saucer_BCITO_vr2
Goals

BCITO have the task of attracting workers into 15 different types of trades all of whom are screaming out for good workers.

Problem

BCITO identified difficulty in getting school leavers to make visits onto trade sites to experience what a particular trade might.

Solution

Rather than trying to take people to these places, we bring the experiences to them in a VR environment where users glimpse what happens in each trade.

Approach

I worked with the agency Eighty One to visualise and build a VR experience for users. From initial briefing with the client and Agency, I helped to develop the Architecture of the VR experience journey, then created 15 individual experiences users could go between.  

Users could also hear about the trade from a narrator and were provided graphic overlays communicating key information like the average duration of an apprenticeship, expected salary, job demand etc.

We gamified part of the experience to help identify engaged users for direct marketing opportunities. 

The experience was built for Web and Mobile use and contains diagnostics to help BCITO more effectively target users with follow up information.

Available for download at the Appstore and Google play

Tairāwhiti

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