Client: Log Transport Safety Council

Brief: Log Transport Safety Council engaged with us to build a recruitment campaign that required showcasing a diverse array of people and locations across Aotearoa.  We pitched authenticity as being a key to the campaigns success, and we felt that a slice of life series of stories could be interwoven to tell an engaging story.

We worked with them to find real drivers who were at different stages of their truck driving career and who could speak to the different benefits of the job and industry.

The campaign was filmed in 2019 and continues to be used today.