It's Always Better with Mates 

Client: Mountain Safety Council

Brief: Building on a successful existing relationship with the Mountain Safety Council, they contracted us to create online video, photography, and strategic messaging for staying safe in the outdoors.

Research showed that a lack of preparation and poor decision-making in the outdoors were two key areas that contributed to a rise in outdoor incidences over the last 5 years.  

We pitched a comedic approach comparing the journey and results of an unprepared and poor decision maker to someone making the right decisions.  

The campaign was used for three years across online, print and billboard.