Leading from the Land Tairāwhiti

Comms Strategy - Brand Development - Website - Content strategy and Implelentation - Stakeholder engagement - Social media  

Leading from the Land Tairāwhiti arrived with a compelling vision and a genuine kaupapa — but no roadmap, no brand, no platforms, and no public presence. Flying Saucer created the map, then built the road.

They needed someone who could sit alongside them, listen, understand, then translate that into a coherent communications strategy — and then actually build all of it. Not hand a brief to an agency in Wellington. Build it, here, embedded in the rohe.

The starting point was listening and understanding not just what LFTL did, but who they needed to reach, and the cultural nuance required to communicate across a diverse audience spanning farming families, iwi entities, community volunteers, government funders, and the wider Tairāwhiti public.

The communications strategy gave the organisation a clear framework: defined audiences, key messages, channel priorities, and a tone of voice genuinely rooted in Tairāwhiti.

Every platform, every piece of content, every user flow was designed from the ground up — always asking the same question: what does the person on the other end of this actually need to know, feel, and do?

Communications strategy - Audience mapping, key messages, channel plans, tone of voice — a clear direction every team member can work from.  Present for strategic conversations, funding round comms, news stories, and all day-to-day communications decisions. 

Brand development - Creative oversight on visual identity, logo suite, and brand guidelines.

Website — Full design and build alongside Livingston Creative. Information architecture, user flow design, page layouts, copywriting, and all grant application forms with eligibility logic built in.
Grant application process design Designed and built the end-to-end application experience for both Engagement Grants and Project Grants — coordinator pathway, online forms, eligibility criteria, and FAQ content.
Social media — setup and management

Online Platforms - Built Facebook and Instagram profiles from scratch, including channel strategy, content calendar, and ongoing implementation.

Brochure Development - Designed and wrote two information brochures for community distribution — translating complex funding information into accessible print materials.

Quarterly newsletter - Strategy, writing, design, and distribution of a quarterly newsletter — catchment group stories, funding announcements, environmental news, and upcoming events.

Merchandise - Banners, T shirts etc

Tairāwhiti

[email protected] →
+64 21 704 447